"Introduction to Qualitative Research Methods" - ebook

This book provides a practical roadmap for conducting qualitative research. It explains the fundamental differences between qualitative and quantitative methods and the advantages a qualitative approach offers, and explains how to collect, analyze and report qualitative data. It includes many down-to-earth examples described in relatively everyday language, mostly stemming from real research projects. At the end, readers will be able to design a qualitative study, collect qualitative data, analyse the data, and report the results in a scientifically rigorous manner. To assist them in this, an appendix offers a checklist for self-assessment of the reliability, validity and rigour of a qualitative report.